ReciprocalLink.Com / Other Ways to Advertise / Don't Forget Traditional Media! Don't Forget Traditional Media! With all of the talk about free-for-alls, search engines, and link campaigns, it is easy to forget that most people are not on the Internet 24-7. While, according to recent studies, most people still find websites via links on other sites and search engines, a growing number of people find websites through traditional media, such as by regular mail. When planning your advertising campaigns, don't forget to think beyond the Internet. There are many ways to use traditional media to promote your website. If you have a direct marketing campaign, when you mail out brochures or pamphlets, include your website address in your promotions. When you hand out business cards, always include your website URL and E-Mail address. If you don't already have a postal mail campaign, consider developing one. You can either purchase mailing lists, or you can attempt to collect a list from your website visitors. One way to promote your website by mail is by using WebCards(c).These postcards contain a full-color image of your website on one side of the card. On the back, you can have a message printed or write a message of your own. Plus, since they are postcards and not letters, the postage is cheaper. One nice thing is that you can receive free samples before you order a complete package. Whenever or wherever you talk about your business, be it online or off, be sure to mention your website. By not doing so, you are missing a great marketing opportunity. While everyone is not connected to the Internet right now, a growing number of people are doing so. If you mention your web address enough, people may remember to visit it when they connect.