ReciprocalLink.Com / Other Ways to Advertise ReciprocalLink.Com has some suggestions on other ways you can advertise your site. Don't Forget Traditional Media! You may have a website on the Internet, but that doesn't mean you should forget about advertising to people who may not spend all of their time on the net. Press Releases and You How can you get your website's name to the news media? Here are some tips about creating and distributing press releases.