ReciprocalLink.Com / Reciprocal Link Articles / Linking with Competitor Websites ... / Page 2   Linking with Competitor Websites - Should You Do It? (cont.) In many industries, each company specializes in a certain facet. You may have better customer service, a lower price, you may deal with only a certain group of customers, etc. In this case, providing links to competitor websites really may not be hurting you at all. You would just be showing your website visitors where they need to go for their needed products or services. Most people will remember this act of goodwill. Take this idea to the example of the webmaster business. One webmaster can not produce every website out there on the Internet (they would have absolutely NO social life whatsoever)! That is why most successful webmasters, while they try to gain new clients, usually deal with their same set of clients whom they have been providing good service. If they are really successful, they may not have enough time for many new clients, and they may be very choosy with whom they wish to develop websites. For such a webmaster's own site, a link to other webmaster that can satisfy their visitors' needs may not be such a bad idea. This may even result in gaining new qualified leads from the websites with which you reciprocally link. On the other hand, if you are desperate for any business you can get, or if you are not confident in how your product or service stands up against your competitors, reciprocal linking to such websites may be a very bad idea. Consider this question carefully, because if you run a popular site with a reciprocal link program, this scenario is bound to occur. A competitor will ask you for a reciprocal link. Decide if it is in your best interests to either accept the link or politely decline the offer. Either way you choose, always act and respond professionally.