ReciprocalLink.Com / Reciprocal Link Articles / Linking with Competitor Websites ...   Linking with Competitor Websites - Should You Do It? As a webmaster, when you develop a reciprocal link program, you need to define the kinds of sites with which you want to trade links. These sites are normally in your website's category of interest, or sites that you feel your visitors might find interesting. As you choose your potential linking partners, unless you have a one-of-a-kind product or service, there may be many sites like yours that you know trade reciprocal links. Should you ask them to trade links? Should you entertain competitors' link trading requests? Should you show your competitors links to your website visitors? This question is all up to you, but here are my thoughts. The Internet is not like the Old West, where, to paraphrase, "This Internet's not big enough for the both of us." If you are a webmaster, software developer, marketer, or in just about any other business, it is foolish for you to believe that you are the 'only game in town.' In fact, it is even more foolish for you to think that your visitors will believe you are the only site of its kind (unless, for some reason, you actually are, and then you are one of the lucky ones). If you provide links to competitor websites, you may hurt your business. You may take your hard-earned traffic and point it to someone else's company. You may be providing your competitor with many new leads. Of course, that competitor may be providing you with many leads as well. Page 2 ->